Departments are no longer permitted to place non-campaign advertising in metropolitan newspapers, except where there is a legislative requirement. Non-campaign advertising includes functional advertising, such as tenders and road closure notices, and recruitment advertising.
All tenders for departments will now be advertised on tenders.vic.gov.au.
These changes are intended to bring the Victorian Government into line with the global trend towards digital advertising and reflects the fact that people are increasingly searching online for information, services and career opportunities.
The restrictions apply only to departments. Other government bodies are still permitted to place non-campaign advertisements in metropolitan print media, but are encouraged to use digital channels in preference to metropolitan print. The restrictions do not apply to advertising in regional newspapers or in culturally and linguistically diverse newspapers and publications.